We aim to generate superior investment returns through active portfolio management. We select some of the best talent within our industry and give them the freedom needed to invest to the full extent of their abilities. And we reward them for delivering outstanding performance to our clients.
The unique culture and the size of our business allows us to attract and retain this talent by building specialist investment teams and giving individual portfolio managers autonomy to demonstrate their flair and insight through unconstrained investment approaches. We encourage a boutique investment style which drives innovation in portfolio design and product development, and aligns the goals of our teams with those of the company as a whole.
At Aviva Investors, we offer a range of equity products that embrace a spectrum of investment approaches and styles, all of which are characterised by our high-conviction mentality. Our London-based team manages almost 2% of all UK-listed equities and we are one of the largest investors in the UK market as a result.
We also offer clients Global, Emerging Market and European equities both through our standard product set and as structured solutions. Our scale gives us the advantage of regular access to the businesses we invest in. We strive to add value through active engagement with their senior management teams, facilitated by the close working relationship between our industry-leading corporate governance specialists and our fund managers.
Our investment philosophy is encapsulated in three guiding and mutually supporting principles: Contrarianism, Conviction and Concentration.